It was followed by the SL-1200, the most influential turntable. The SL-1100 was used by the influential DJ Kool Herc for the first sound system he set up after emigrating from Jamaica to New York City. Due to its strong motor, durability, and fidelity, it was adopted by early hip hop artists. In 1971, Matsushita released the Technics SL-1100 for the consumer market. In 1969, Matsushita launched Obata's invention as the SP-10, the first direct-drive turntable on the professional market. It is a significant advancement over older belt-drive turntables, which are unsuitable for turntablism, since they have a slow start-up time, and are prone to wear-and-tear and breakage, as the belt would break from backspinning or scratching. It eliminated belts, and instead employed a motor to directly drive a platter on which a vinyl record rests. The first direct-drive turntable was invented by Shuichi Obata, an engineer at Matsushita (now Panasonic), based in Osaka, Japan. The name came to wider prominence with the international sales of direct-drive turntables. Technics was introduced as a brand name for premium loudspeakers marketed domestically by Matsushita in 1965.
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